Simple Marketing Techniques for Your Blog or Website

Freelance and recreational writers often compose articles and literary works for more than just mere enjoyment.   Many bloggers and authors realize that revenue can be generated by publishing quality, unique articles online.  However, in order to generate substantial income by publishing articles and other composition on the Internet, a disciplined and dynamic article marketing strategy must be implemented.

Personal Blog or Website

The most traditional means of Internet marketing is through publishing content on a personal blog or website.  Many writers are intimidated by the thought of developing and creating a website because a lack of technical skills or the belief that it takes years for a website to gain traction and momentum in order to gain website visitors.

In reality, a personal blog or website can be created for free with no technical skills required.  A query using a major search engine will reveal dozens of free platforms on which amateurs can publish a blog or website. 

Publishing articles and links to sites that contain Internet content on a personal blog or website can help writers establish a loyal reader base along with monetization strategies through ad placement.

Backlinking

One of the most popular and widely accepted practices for article promotion is a technique call backlinking.  Backlinking is a strategy in which links are placed throughout published content on a website that directs visitors to another webpage. 

Backlinking not only exposes published content to website visitors but directs readers to other sites that may contain additional, useful information.  This strategy allows writers to place links to their articles in the path of readers, without interfering with the natural flow of reading and drawing their attention to additional content. 

Backlinking also improves how a site is seen by search engines.  Generally, websites that are linked to from other high quality sites tend to rank higher in search engine results.  By submitting articles to article directories and leaving comments and web links on quality blogs and websites, a writer can increase the odds of their content being found on search engines.   

Social Media

Perhaps the most valuable article marketing strategy involves the use of social media websites.  It is critical to develop a large base of followers and connections in order to reap the many benefits that sites such as Twitter and Facebook can provide.

Posting articles to Twitter and Facebook can expose articles to hundreds or thousands of readers every day.  Regularly posting quality, unique articles to such social media sites can result in the development of a loyal reader base who often shares Internet content that they find interesting or useful.

Social booking marking sites can generate hundreds or thousands of article page views through sharing by members.  Article submission to social bookmarking sites is a critical component of a marketing strategy.

By developing a personal website or blog, backlinking to published Internet articles and utilizing social networking media, writers can drastically increase the exposure of their content and improve the quality and quantity of article page views.