Ten Ways to Increase Amazon Associates Click-Through Rates and Conversions: Part One

The following simple strategies can be employed to increase Amazon Associates click-through-rate (CTR) and conversions.

Use Text Links

Research has indicated that the most clicked Amazon Associates links are text links that are placed within a page’s content.  By placing links within relevant anchor text directly in a page’s content, readers are more likely to explore the link for more information.  This will take the reader to an Amazon product page, which typically offers abundant information and will hopefully result in a conversion.

Link Images to Product Pages

Many readers click on images on web pages for a larger size or to clarify a diagram.  With a compelling caption, the likelihood of a visitor to click on an image linked to Amazon increases.  Relevant information related to a product will be presented to the visitor through Amazon, which could result in a sale. 

Place Links Above Content

Reader banner and ad blindness tends to steer attention away from web page sidebars, where ads are usually placed.   A text link strategically placed above the first line of content can greatly improve click-through-rate (CTR).

Place Links at End of Content

One of the problems with writing good material is that readers won’t click away from content if their attention has been captured and they are intrigued by what they are reading.  That is why it’s important to place a text link at the end of a page’s primary content, especially if you’ve enticed the reader to seek more information on a product that you’re promoting. 

Don’t Beg

Begging can take many forms when publishing content online.  Placing too many ads, banners and links are just a few types of begging that exists online and it turns readers off.  Instead, take a subtle approach to product promotion and give readers the opportunity to seek a product through legitimate interest rather than constantly begging for clicks.

Read Part Two here.

Also Read:
The Top Ten Keys to Making Money Online as a Writer
Five SEO Mistakes That Can Hurt Search Engine Ranking
Simple SEO Techniques to Increase Online Traffic and Revenue 

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