Ten Ways to Increase Amazon Associates Click-Through Rate and Conversions: Part Two

In Ten Ways to Increase Amazon Associates Click-Through-Rate and Conversions: Part One, five strategies were discussed that can be employed to increase Amazon affiliate activity.  Below are five more tips to help improve click-through-rate and conversions for Amazon Associates.

Be Honest

There’s nothing wrong with advising readers that you receive commission on sales that result from activity on your site.  In fact, it can disarm skeptical readers who assume that Amazon affiliate product reviews exist to make money at all costs.  Honest disclosure of your intentions can go a long way with your audience and may result in more return visitors and a higher click-through-rate.  

Don’t Use Banners

Banner ads tend to distract readers and sometimes turn them off altogether.  Given the fact that banners generally don’t convert well, it’s best to leave them off of primary content pages and rely more heavily on text links.

Don’t Use Widgets

Like banner ads, widgets don’t convert well for the majority of Amazon products.  It can be time consuming to build a widget and it likely will result in very few, if any, click-throughs.  Again, it’s best to funnel readers to your Amazon product pages through text links.  

Analyze Data

The only real way to know what works for your site, products and visitors is to regularly analyze your Amazon click-through and conversion data.  The tips described in this series are based on personal experience, case studies and extensive research conducted by experienced individuals.  The objective should be to constantly improve your site by increasing click-through-rate (CTR) and conversion rate.  This can only be done by determining what works and what doesn’t work through data analysis.  

Troubleshoot

Analysis of data can indicate problems with code or link placement within your site.  If you determine that no impressions are being calculated on a highly visited page, there may be an error in the code.  A simple re-installation of a link or HTML ode can fix problems that may have otherwise gone unnoticed if not for regular data analysis.  

Read part one here.

Also Read:
Increase Online Earnings and Internet Traffic by Using Backlinks
Simple Marketing Techniques for Your Blog or Website
Increase Online Earnings with One Simple Strategy

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